Hi friend 👋
‘tis the season to be doing best-of the year lists, and here at Postmark HQ we are handing out a few awards to wrap up the year together—including a special one just for you.
The spam whisperer award 🏆This piece lists 13 reasons why your emails go to spam, and has been a must-read through all of 2022 for anyone who’s ever been told “Nope, I didn’t get your email… oh, wait, it was in my spam folder.” (Jan)
Most unfrogettable Shawshank Redemption homage 🐸A Postmark Express webcomic inspired by the famous ‘90s prison movie—only our version was all about email spammers, and a frog that escapes the spam folder. (Feb)
Most unexpected plot twist 😅Postmark got acquired in the spring, and this was the kind of announcement where you expect the CEO to say that “nothing is going to change!,” at which point everyone rolls their eyes. And honestly, some things did change for our team—but not our dedication to the product, its stellar deliverability, and all our
customers. (May)
The smooth operator award 💌Do you use Stripe? Then this summer release was just what you needed. The Postmark App for Stripe brought email sending functionality right into Stripe, making it easy to email your customers without leaving the platform. Smooth. (July)
Least successful email villain 🦨 How do you fix a problem like ecommerce and subscription churn? This Postmark Express webcomic told the tale of Churn, a villainous skunk who likes to mess with payments—and his long-term nemesis, Dunning the owl, who always manages to stop him. (August)
The friendly neighbor award 🤝 For those of you using ActiveCampaign, this new integration helped set up and trigger transactional emails from within AC, making it easier than ever to embed transactional emails into your marketing automations. (August)
🎼 Best original score (for remote teams) 🎶When somebody on Twitter requested a playlist to work to, it was music to our ears—and now to yours, too. Literally. (September)
The you’ve got to be kitten me award 😻SPF (Sender Policy Framework) and other email authentication methods are notoriously tricky to understand, but this SPF kitty made it all so much easier. We haven’t even published this video on the website yet, but it’s just too good to keep it to ourselves. (December)
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